Prep Your Pre-Platform

A true marketers dream nugget.

What platform(s) do you sell on?  What platform do you have in front of those platforms?  What platform do you use to gather and nurture potential clients outside of the obvious social media platforms.

After this nugget, you’ll be thinking deeply as to what one or two platforms you are about to devour.  This nugget gives new meaning to “seeing things differently” and “thinking outside the box”.

This nugget comes with a couple “too good to be true” head scratching case studies.  If they can do what they did, what can you possibly do with this information. The answer? Anything. The sky is the limit after this nugget.

This nugget shows off some truly staggering results from almost virtually no financial outlay.  Amazing stuff.

(0:00 – 0:52)
Every person that took the stage, and they all delivered amazing information at both events, I realized something. Every one of these people that spoke had a platform in front of their platform. Some of them had multiple platforms.

I’m going to kind of hit things on business growth from a really different angle. This one’s kind of fun. So let’s talk about car manufacturers, you know, Ford, Chevy, Mercedes, their platform to sell things is car dealerships.

I think we all know that. But what’s interesting is there is an awareness platform in front of their selling platform, and their awareness platform is called auto shows. Let’s talk about financial advisors.

(0:53 – 2:16)
For close to 40 years, the financial advisors that I’ve studied and in for half that time helped grow some businesses. Their platform is a one on one sit down at someone’s home. You know, if you’re really going to help someone with their finances, you kind of got to get to know them, they got to trust you.

You’re going to do that in a one on one either a series of restaurant meetings over lunch or coffee, or at their home. But what’s funny is about a third of financial advisors build their portfolio by doing kind of free steak dinners at fancy restaurants. Now I’m talking about people that live in larger cities.

How many of you either you yourself or your parents got a letter in the mail saying, hey, you know, free steak dinner on us at, you know, Gibson’s or Morton’s or Lowry, some some expensive steak place. And as long as you show up, you get a steak dinner. But while you’re eating your steak dinner, you know, going in, you’re going to sit through a 40 minute presentation by a financial advisor.

So the platform for those financial advisors is is one on one meetings, but that’s their selling platform, their awareness platform are restaurants giving away free steaks. How about direct sales network marketing types of things? Platform is the same as financial advisors. It’s the one on one at your kitchen table.

(2:17 – 2:59)
You know, I’m thinking the Mary Kay’s, the Avons of the world, Herbal Life. But what comes before those and I’m coming from experience, my mother in law is a national director, used to be a national director at Mary Kay drove the pink cars and their one on ones were definitely their sales platform. However, the house party comes first, meaning, you know, my mom would see if a gal would have a house party and if she could get 10 gals there, she would get a free set of makeup or something as a thank you.

But the reality is the house party was just to filter out the people interested in extra income on the side. Then eventually my mom would want to book a one on one. So now let’s talk about real estate investors.

(3:00 – 3:18)
I’m thinking guys like Than Merrill from Flip That House on I think it’s HGTV. They are looking for affiliates, joint venture partners. Their platform is, again, the one on one take you out to dinner.