The Most Empty Room

Great fodder for annual or bi-annual marketing or advertising summits. Eye-Opening.

This nugget is literally jam-packed with growth concepts we see so often not known or ignored. We titled this “The Most Empty Room” due to the cliche that the most empty and least visited room at a company is the room for improvement. This nugget was chosen for companies looking to use “Shock-Therapy” as a growth modality on a product, division or whole company.

There is quite literally a growth nugget or concept in this audio that can be used for any sized company in any industry. It is one great growth idea after another.

Another nugget on our consulting checklist of “Must be used by all companies in all industries”. For those looking to re-invent, this is a can’t miss.

(0:00 – 0:53)
But more importantly, spending a lot of time with very driven, very aggressive entrepreneurs that are, what I believe, tilted or slanted a little bit off center. What I mean by that is, if you take a look at a business owner, an entrepreneur that has successfully launched, maintained, and even sold, and then started up again, so maybe a serial entrepreneur. If you look at them and study them for a period of time, I don’t know how much time, but, and then you look at an entrepreneur who is literally just out of the gate, they definitely know their product or service, there is no question.

(0:54 – 1:26)
They know their field, their stuff. But you kind of compare the two, and what you’re really doing is you’re comparing the continually successful entrepreneur that’s been around 10 to 20 years, multiple projects, 80% have succeeded, or they’re still in their same business that’s still succeeding. You kind of put the two under a microscope, and then you kind of analyze them, if you will.

(1:26 – 1:58)
You’re going to notice some very different things. This is kind of about and dedicated to the people that will take the time to hear this, maybe twice, study it a little bit, and then put it into practice. Because I was silently studying some of the people at these last two conferences from a distance, I was kind of in the corner quite a bit, just notepad in hand, some of the people definitely remember me sitting with a spiral notebook and then a flip notebook, and I’m just taking notes.

(1:59 – 2:23)
I’m studying some of these greats, and just kind of watching how they react, and key word is how they relate, and it’s kind of fascinating. So I want to share some of what I noticed. I think I’m going to set a goal on this, and that is the room for improvement is usually the most vacant room in anybody’s home, anybody’s business.

(2:23 – 2:55)
It’s got a lot of dust on the shelves, a lot of comments you hear when you hear the concept of continual education, constantly studying, going to conferences, reading more books. It’s just like, you know what, I read plenty of books in high school. I’m an audio, you know, study or I like audio books or, you know, conferences, they’re great for the nuggets you get from stage, but all that time in between, I don’t need to network, I don’t need to socialize, I just don’t have a weekend or a whole week to dedicate to an event or to a conference.

(2:56 – 3:32)
It’s funny, because I was at two teaching slash networking conferences back to back, so I’m immersed in a lot of continuing education, a couple of books that you definitely were going to be, you know, national bestsellers, maybe international bestsellers were discussed at the launch and just some great stuff. As I’m sitting back watching some of these young entrepreneurs getting around some of these established veteran business owners, I witnessed a number of things take place. The first thing I want to cover is what is called a premature ask.