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Get Ready to Get Ready – Forecasting 50
Original price was: $15.00.$7.50Current price is: $7.50.
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(0:00 – 0:21)
And so I titled this first of the three nuggets, don’t get good, get done. So I’m going to start with the concept that in the early nineties, mid nineties, my wife and I had a chain of video stores and at its peak, we had multiple stores. We spent a tremendous amount of money with each new site launch.
(0:22 – 0:45)
And I mean, we had like in the corner of each location, we’d literally have a ball, a pit of balls so the kids could come in and play in the pit. And while the parents were shopping for a video, there were 10 TVs around the, the, the, the ball of the pit of balls. And so the kids could really be distracted while the parents searched out for a good movie for that week.
(0:45 – 0:57)
And it was, it was awesome. They, they were tremendous stores, but here’s the key. Our very first store on a shoestring budget, we made the shelves ourself.
(0:57 – 1:10)
We literally bought wood from Menards or Home Depot. We routered the wood ourselves. I mean, we literally ran hundreds of pieces of, of one by six and one by four through a router.
(1:11 – 1:26)
Then I think in the basement of that place, we had somebody else paint it. I mean, we, we, we put some pretty interesting looking shelves together. Um, we walked into other video stores and set the pricing to match what they were doing until we had no idea what we’re doing.
(1:26 – 1:43)
I mean, we had no clue. Um, we put the new releases in the back of the store cause that’s what some of the competitors, I mean, bottom line is our first video store. When we compared it to the last store we opened in a different town, nothing was the same.
(1:43 – 1:47)
The carpet wasn’t the same. The shelves weren’t the same. We didn’t buy movies the same way.
