Know Your Audience

(0:00 – 0:36)
Knowing what you want is one thing. Knowing what you’re willing to give up to get it is everything. Christopher Columbus says we live life in three phases.

First we learn, then we earn, then we ambassador. It’s right now a Saturday. It’s not just any Saturday.

It is an absolutely gorgeous Saturday. It’s 92 and right now our homeowners association is having in essence a block party. And they’re just absolutely having a great time and my carnal body wants to be out there so bad.

(0:36 – 0:55)
But the reality is first you learn, then you earn, and then you ambassador. And I think right now our country has gotten very, very soft. I think our country has forgotten what work habit and work ethic is.

(0:55 – 1:18)
My father in 1975 at 25 years old started a restaurant. And for the first seven years, I think I saw my dad not at work. I saw him.

I went to his work a couple times. But at my house, I think I might have saw him four times because he would leave while I was at school. And he would get back at two o’clock in the morning.

(1:18 – 1:29)
So he’d leave at 10 a.m. and he’d come back for a two minute nap. And then he’d go back to work and come back at two in the morning. And for seven years, I never saw him.

(1:29 – 1:46)
But on the eighth year of the restaurant, we began watching on Monday nights, The Million Dollar Man. It was really cool. I’d sit on his lap.

It was absolutely awesome. So my dad paid the price. He paid the price for a long, long time.

(1:46 – 1:52)
And then he was able to retire early. He amassed a very large pile of money. He was able to retire early.

(1:53 – 2:05)
Now he can do whatever he wants, whenever he wants. So knowing what you want is one thing. Knowing what you’re willing to give up to get it is everything.

(2:06 – 2:49)
In 1936, a very famous individual, wasn’t famous at the time, released a book. And one of the paragraphs of this famous book starts out, Isn’t it amazing that a man with definiteness of purpose goes through life and watches how the world steps aside and then comes beside and helps him with his aims? Let me read it again from Think and Grow Rich. Isn’t it amazing that a man with definiteness of purpose goes through life and watches how the world steps aside and then even comes beside and helps him with his aims? Henry Ford said, If you think you can or think you can’t, you are right.

(2:49 – 3:03)
If you think you can or you think you can’t, you’re right before you even begin. What Napoleon Hill also said is what the mind can conceive and believe it can achieve. Many people conceive things.

(3:03 – 3:23)
But how deeply do they really believe it and believe it for themselves? Some of you know that I read a lot of billionaires’ biographies and autobiographies. And I can’t remember if I’ve ever told the story of Fred Smith. If you can get a hold of Fred Smith’s biography, it’s quite fascinating.

(3:23 – 3:36)
He’s the man behind FedEx. He was the son of the founder of the Greyhound Bus Company. And after pretty much bankrupting his family’s Greyhound Bus Company, there was only $3 million left in the Greyhound Bus Company.

(3:37 – 3:44)
And Fred talked his attorney into going to his sister’s home. She was having a big party in the backyard. There were senators there.