What’s The Recipe

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Back in 1995, I started teaching a concept called Bake Your Cake. And when you’re baking a cake, or baking a cookie, or baking a cupcake, it doesn’t matter. When you’re baking something, it calls for stuff.

It calls for a recipe. And that recipe typically has ingredients, a temperature setting, and a time commitment. So that recipe has ingredients, a pre-called for temperature, and a pre-called for time.

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And so my first question right out of the gate is, are you following a recipe in your business and what you’re doing? Are you blazing a trail? Are you going your own way? Which I’ve done for years. Nothing wrong with that. But, have you stopped and somewhat formulated a recipe? Are you taking pieces of other people’s recipes? I call those digital footprints, right? Are you following something which has ingredients, temperature, and time? Or are you just kind of plowing and just winging it, so to speak? My second question is, can anything bake without time? Can anything cook without time? Meaning, can you just spin some ingredients together, randomly pick a temperature, and then forget to put something in the oven, right? Doesn’t it need time? I want to hit this from a different angle, right? Let’s talk about an adult.

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That adult started as a baby. Can that baby walk before it crawls? I don’t think so. Can the baby run before it walks? And this might seem cliche to people listening right now, but I want you to get honest.

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Can a baby walk before it crawls? No. Naturally, it must crawl first to get its bearings, to get its equilibrium, to get everything. A business is the same way.

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You cannot force a business to walk before it crawls. I heard somebody say once, this is a very well-known, very well-respected business person, and he said, you know, real businesses don’t mature till year seven. They don’t sprint till year seven.

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And I was so angry because I was in year two. I’m like, we’re sprinting right now, man. We’re cranking, you know.

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I knew we were going to hit Dane 5000 list. We hadn’t yet. But, you know, what’s funny, five years went by.

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That guy was right. We were crawling when I was listening to that presentation. We’re sprinting now.

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So can a baby walk before it crawls? I don’t think so, right? Can you rush your business? I don’t think so, right? Do you have a recipe? So let’s talk about recipe, ingredients, temperature, and time when it comes to a business. So what is the recipe? Where do you get recipes, right? In my opinion, most recipes come from mentorship. Most recipes come from mentorship.

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Where do you get mentorship? Personal mentors? A couple times, excuse me, every 60 days, every other month,