Write a Book

(0:00 – 0:46)
I’m going to go through a couple very poignant days in my life, in our business career, and these are pivot days. These are things where decisions were made that altered the course of the history of our business, by far. And so I’m going to take you back to the year 2000, and in 2000 we had at that time a couple thousand clients.

We were a growth consulting company that walked in, knocked on doors, and helped people put up electric signs or banners or get on the radio or grow their sales force or anything, whatever it took to grow their business. We got paid in multiple different ways. It was a very fun time, but I had thought after eight years of growing thousands of businesses, we had clients to the likes of MCI WorldCom, McDonald’s, Harris Casino, big banks.

(0:47 – 1:40)
I had started accumulating a lot of nuggets or a lot of stories that were stories of how we help people grow in one industry that could be overlapped in other industries. And I began writing what became a 400-page book. This is the year 2000.

This is when texting was called SMS. We were on dial-up internet. It was a very interesting time.

People were just getting T1 lines and PRI lines, and man, it was a very interesting time in our society. And I remember sending to I don’t know how many publishers, and 100% of them shot back, no thank you, sorry, this will never make it. One of them said it can’t make it because it’s just case study after case study after case study, and it’s terribly boring.

There’s no storylines. And so through the criticism, I was being taught a very big lesson about the book business. So four years went by 2004.

(1:41 – 2:29)
I had still done nothing with it, but I decided in a four to cut the book in half and add some stories, sent it out again, but I got exactly the same. This one was even stronger. It was just too many case studies still, boring.

This time though, I have to say, I finally got some positive feedback. People said, you know, great, great growth nugget case studies