10X by Turning Around

The Anchor of the Ultimate Marketing Strategy

Can’t say this about many nuggets, but this nugget has grown more companies larger and faster than they ever expected by applying this one single technique.  This growth method sneaks up on you. Many people share that they had to hear this one twice to understand and appreciate the true magnitude of it.

(0:00 – 0:14)
It’s going to be liberating because if your business or your division that you manage or whatever you’re doing right now is not growing, it is 100% your fault. No question. It is your fault.

(0:15 – 0:22)
But when we’re all said and done here, you’re going to realize, you know what though? It’s not your fault. Let’s get into it. I’m going to start with what’s called the paradigm shift.

(0:22 – 0:28)
I’m stealing this one right from Stephen Covey. God rest his soul. So here’s how this went.

(0:28 – 2:04)
I don’t know if you’ve ever heard Dr. Stephen Covey, famous for the Seven Habits book, but basically it goes like this. A young man, mid-thirties, three small kids walks onto a train in New York very, very early in the morning. I’m going to say five, six, 6.30 in the morning on a workday.

Kids are completely rambunctious. Can you imagine New Yorkers heading to work, coffee in hand, newspaper in hand, you know, barely awake, but everybody’s going to work. The three kids are literally running, jumping, screaming, climbing on poles, jumping on people’s laps.

And finally, if you can picture a New York woman, early fifties, she has had enough. She wants to focus on the day at hand. She wants to get her notes tidied up before her first meeting.

She gets a lot of work done on the train ride to work. And here’s these kids, just brutal. So anyway, lady walks up to the guy and says, you know, sir, you know, I’ve got kids.

I totally appreciate, you know, they’re really cute, but at the same time, for crying out loud, can you please control your kids? I think you know everybody in here is trying to either rest, sleep, relax, or get some work done. And he slowly picks his eyes up and looks at the lady and says, you know what? You’re right. I am so, so sorry, but I haven’t even broke the news to the kids.

Their mom passed away last night. I don’t know how to break the news to them. And right now I don’t even know what to say.

(2:05 – 4:00)
And I’m afraid if I go talk to them and touch them, I’m going to break down. And he said it loud enough for everybody in that train to hear him. And everybody changed their attitude about those three kids and about his ability to control them.

That is called a paradigm shift in thinking. The moment he told those folks what happened, those folks changed. Meaning that very minute, that one sentence changed their vision of the situation.

My goal is to prove that everybody goes through life walking backwards. Everybody goes through life completely blind. We literally walk through life naturally facing backwards.

I’d like to prove this. And I was in a New York presentation, got a call from somebody saying, hey, you know, we’ve got this event coming up in New York. How would you like to speak between Brian Tracy and Danny Sullivan from Strategic Coach? I’m like, yeah, okay, I’m there.

I was first row taking notes. Dr. Nito Cobain was there. And, you know, totally honored to share the stage with those guys.

But bottom line is, if Danny Sullivan’s talking, I’m listening. And so I remember Danny walks on stage and he looks at the ballroom. And he looks to the left and he says, 10x is easier than 2x.

Then he looks to the right and he says, 10x is infinitely easier than 2x. And he’s never met me, but he looks right at me in the first row and he goes, 10x is so much easier than 2x, isn’t it? And I looked up and I said, yeah, no question. So most of the people in the room knew what he was saying.