Add Jet Fuel to Growth

Should be added to any digital marketing strategy or content plan

Use this technique for explosive growth.

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This is centered around the definition of the word strategy. Now strategy, and this is great, I learned this 12 to 18 months ago. Changed my view on business.

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Strategy, when it comes to business, is simply placing a company’s greatest strength against the market’s weakest point. That’s awesome. So if you look at your company, maybe your company’s just you.

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So you are the lever, you are the leverage. You’re putting your greatest asset against the weakest place in the marketplace, which might be your local town, I don’t know. But, so I want you to picture the way it was described in a pretty cool book.

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A leverage, imagine like a, let’s say a two by eight by eight foot long piece of wood, and you and your brother are out making a snowman. And it’s perfect packing snow, and you roll this massive ball as the base. Massive, it’s like five feet wide.

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Then you roll the middle part of the snowman, and you realize it’s three feet wide, and you and your brother realize you can’t lift anything close to this. But your brother, who’s pretty sharp, says, yeah, you know what? We can get this on top there. And he runs into the garage, comes out with an eight foot piece of wood.

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It’s a two by eight by eight foot, and uses his little red wagon. This is actually a true story. Uses his little red wagon as the fulcrum.

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That’s the tipping point. And they set it about 18 inches off one end. And they rolled the middle piece of the snowman onto the bottom of this fulcrum.

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Bottom of the lever, excuse me. And then the one guy literally just sat on the other side. And it lifted up just enough.

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It lifted up about three and a half feet where they could roll it on top of the base. And thus, you know, that is my visual lesson on how levers and fulcrums work. Well, the bottom line is this.

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The bigger and the stronger the lever, the more you can lift. So for those of you driving, don’t take notes. For those of you sitting down listening to this, take notes.

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The law of authority says that one’s revenue and business volume is in direct proportion to one’s perceived credibility. I’m going to say it again. The law of authority says that one’s revenue and business volume is in direct proportion to one’s perceived credibility.

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I talked about Dr. Schumann, a dentist that talked to a PR guy in Florida. This dentist was in Tennessee. And through an exchange of information and a check that he wrote and some things he was asked to do, he was able to increase his revenue so much that his dental practice qualified for the Inc.

5000 list three times. He was able to triple his revenues. So what Dr. Schumann did, in short, is he was able to get dozens and dozens and dozens of pictures taken with some of the biggest celebrities in the world, some football coaches at halftime of the Super Bowl.

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And in turn, he ended up putting about 40 pictures of him and every celebrity all around his office. And it took a few months, but the town caught on that, wow, this guy’s kind of special. He knows everybody.

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And over an 18-month period of time, he tripled his prices. There is a seven-month wait. But the bottom line is this.