Ask And You Shall…

A Key Ingredient in All Offline and Online Marketing Strategies

Did you know that you need to “Build” before “Asking”?  There’s a phrase, “Ask and you shall receive”. This nugget provides evidence that in this modern society, that no longer works. This nugget is dedicated to showing every entrepreneur, CEO, and any type of business manager that there is a clear right and wrong way to ask for ANYTHING.

We’ve been told that this is one of the most impactful nuggets we’ve ever taught.

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Earning the right to ask for the order. I’ve been calling this the right to sell. It’s based on our website premise where we have what are called right to succeed websites.

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I can, if I can put a framework on a right to succeed website, then I think you’ll understand the right to sell a landing page. Watch this when it comes to a right to succeed. And that’s R-I-G-H-T.

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What gives you the right to succeed? The world today needs different things. Right now what the world is crying for are trust factors because of the internet and its quick ability to be transparent, its quick ability to find out fraudulent companies and expose bad salespeople and fraudulent claims. It is imperative that we give a potential customer exactly what they need from us to buy from us.

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When it comes to a website, websites need to have at the bottom, at the very bottom core, some form of third party endorsements to that product line or that founder or that founding family. They also then need a series, if not a ton of testimonials. They then need at least some local media, if not some national media.

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Then my preference, but it obviously doesn’t have to be this way. If you are unsure of yourself as a website designer for how to sell your product or service, what seems to work really well for those that are not skilled in a sales process is some form of a sketch video or cartoon video that can, that condenses maybe a 15 to 60 minute presentation on your product line into a 90 second commercial or a two minute commercial. Okay.

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Let’s go to the right to sell. It’s very, very similar. If you’re sending somebody to a landing page or a two to three page website, you’ve got to have the right to sell it.

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You’ve got to have maybe six to eight trust trumping factors. So you might want to have a tier two Facebook page that tells the world that there’s a lot of people following you, listening to you, a Twitter page with some following a LinkedIn with some endorsements. Maybe just some quick testimonials, some quick media, quick hitting endorsements.