Be Your Customer

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I once heard somebody say from stage, when is the last time you bought your own product? And I remember hearing it and I said, well, what does that mean? And they said, when’s the last time you went online and physically bought your own product? So here, what’s the point? The point is until you actually buy from yourself, you can’t buy from yourself. So what does this mean? In business, when we have employees, assistants, you’re almost always trying to get buy-in. And that means you’re trying to sell your idea until somebody buys into your idea.

And you know, when you get buy-in, cause they’re not just kind of nod their head with you, virtually agreeing or verbally agreeing to it. They’re really truly buying in and they’re pushing forth your mission. Well, until you actually buy your product, it’s very difficult for you to buy into yourself.

Here’s what I mean. Let’s say you’re a life coach. Let’s say you’re a personal coach or you’re a, you’re a weight loss coach or you’re a, um, uh, I don’t, a consultant, something where it’s just a service.