This nugget covers a type of content, that, when added to a website can, single-handedly, be responsible for tremendous traffic, huge increases in rankings, and year after year of growing visitors.

This short nugget rips through a step by step case study detailing how a piece of content was created that, by itself, tripled the traffic on an already popular website.  The traffic has held for years and is still going strong.

Any company can use this method, in any industry.

A true “Must Try When We Get Home” nugget.

Add to all R&D sessions.

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For clarification, EgoBait is one of the least expensive and most powerful ways to grow a website. And it’s maybe the most fun because you’re not writing any of the content. You’re just using your IP, your intellectual property, your brain trust inside you, between your ears.

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And bottom line, you’re just using the gray matter upstairs to grow a website. And quite frankly, if I had to build websites in the future for my kids and I had to pick only one method, I would only use EgoBait. So let’s cover this.

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And first things first, we did an article, if I remember correctly, on the top 10 vineyards in Virginia. And we studied Wine Spectator Magazine, we studied websites, we read so many different resources on what the rest of the world felt were the top 10 resources in Virginia, excuse me, the top 10 vineyards in Virginia. Being somewhat of a wine snob, being in multiple wine clubs, we scored them ourselves.

(1:17 – 1:49)
And so the bottom line, we added in, putting in our team, our marketing team made the final decisions, and we came up with our own list of the top 10 vineyards in Virginia. But here’s the key. What we did is we published that, and then what we did, and this is the key-