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(0:00 – 0:42)
Number one, content pace. So I want to explain something of how search engines work and the reason this is even going into this. Very few people are using what’s called a content pace the way we do.
So let me explain how this works. Google is always looking for new, timely, relevant information. It has to be unique.
They’re not really that excited about you finding a piece of content somewhere else and, you know, giving your own spin on it. They really want unique content and they reward it. So kind of give you up to speed of exactly how this works.
(0:43 – 1:39)
We use a platform called WordPress. Number one, it’s free or very close to free. The real reason we use WordPress, you can actually hit a button on a plugin that in essence is a self-SEOing plugin and what it basically says is just dump in content and Google’s going to take care of the rest.
So I kind of want to walk you through this. If I put a piece of content in on Thursday, the spiders of Google are going to go in say a sentence or two and they’re going to give some value or some ranking for the title and maybe the first sentence. Now what’s going to happen is if you post next week, the spiders of Google are going to check out that title of your post, that’s called the H1 tag, then they’re going to go in a little bit deeper, maybe a sentence or two, and they’re going to give you credit for that.
(0:00 – 0:42)
Number one, content pace. So I want to explain something of how search engines work and the reason this is even going into this. Very few people are using what’s called a content pace the way we do.
So let me explain how this works. Google is always looking for new, timely, relevant information. It has to be unique.
They’re not really that excited about you finding a piece of content somewhere else and, you know, giving your own spin on it. They really want unique content and they reward it. So kind of give you up to speed of exactly how this works.
(0:43 – 1:39)
We use a platform called WordPress. Number one, it’s free or very close to free. The real reason we use WordPress, you can actually hit a button on a plugin that in essence is a self-SEOing plugin and what it basically says is just dump in content and Google’s going to take care of the rest.
So I kind of want to walk you through this. If I put a piece of content in on Thursday, the spiders of Google are going to go in say a sentence or two and they’re going to give some value or some ranking for the title and maybe the first sentence. Now what’s going to happen is if you post next week, the spiders of Google are going to check out that title of your post, that’s called the H1 tag, then they’re going to go in a little bit deeper, maybe a sentence or two, and they’re going to give you credit for that.
