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Demyth How Websites Work
$23.00
(0:00 – 0:19)
I’m not helping people grow businesses with techniques that I think might work in a couple years. I’m throwing out nuggets that are helping people grow businesses today. And so we’re in the throes, just like everybody listening, and we’re always wondering what is the best way to grow our business today.
(0:20 – 0:43)
So this is dedicated to what are the best techniques out there right now for growing business today. And I had to do this because I was with a group of people, a group of business owners a week and a half ago. And all of a sudden I heard somebody say, how are we going to get people to our new website? Let me repeat this.
(0:44 – 0:55)
How are we going to get people to our brand new website? And it didn’t dawn on me until I got home, but I did write that down. It was a great question. I got home and I’m like, wait a second.
(0:56 – 1:57)
We don’t ever in any of our marketing or strategy sessions ask ourselves, how are we going to get more people to this website? How are we going to get people at all to this website? Every question we ask ourselves is centered around how am I going to bring my website to people? How are we going to get this site in front of another group of people? What are we going to do? What piece of marketing, what piece of content will allow us to position this website into a different pool of starving, hungry, raving fans for that website’s content? So I’m going to first start with a mindset shift. If anybody’s not driving a vehicle and you could please pause this and get a piece of paper, I’d like everybody to please write down, how are we going to get people to our website? How are we going to get people to our website? Write that down. I’ll pause for a second, unpaused.
(1:57 – 2:07)
And now I want you to put a big hairy X through that. How are we going to get people to our site? Put a big X through that. You are never allowed to say that again.
(2:07 – 2:15)
You’re never allowed to think that again. Nobody gets people to their website. Doesn’t work like that.
(0:00 – 0:19)
I’m not helping people grow businesses with techniques that I think might work in a couple years. I’m throwing out nuggets that are helping people grow businesses today. And so we’re in the throes, just like everybody listening, and we’re always wondering what is the best way to grow our business today.
(0:20 – 0:43)
So this is dedicated to what are the best techniques out there right now for growing business today. And I had to do this because I was with a group of people, a group of business owners a week and a half ago. And all of a sudden I heard somebody say, how are we going to get people to our new website? Let me repeat this.
(0:44 – 0:55)
How are we going to get people to our brand new website? And it didn’t dawn on me until I got home, but I did write that down. It was a great question. I got home and I’m like, wait a second.
(0:56 – 1:57)
We don’t ever in any of our marketing or strategy sessions ask ourselves, how are we going to get more people to this website? How are we going to get people at all to this website? Every question we ask ourselves is centered around how am I going to bring my website to people? How are we going to get this site in front of another group of people? What are we going to do? What piece of marketing, what piece of content will allow us to position this website into a different pool of starving, hungry, raving fans for that website’s content? So I’m going to first start with a mindset shift. If anybody’s not driving a vehicle and you could please pause this and get a piece of paper, I’d like everybody to please write down, how are we going to get people to our website? How are we going to get people to our website? Write that down. I’ll pause for a second, unpaused.
(1:57 – 2:07)
And now I want you to put a big hairy X through that. How are we going to get people to our site? Put a big X through that. You are never allowed to say that again.
(2:07 – 2:15)
You’re never allowed to think that again. Nobody gets people to their website. Doesn’t work like that.
