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Don’t Pivot
$23.00
(0:00 – 0:24)
One of the talks I gave, the title of the message was Follow One Course Until Successful, which many know as the acronym for FOCUS. Follow One Course Until Successful. And this little talk was centered around a website that we have that we’ve been managing for almost six years, five and a half years, and it became the number one plumbing website in the world.
(0:25 – 0:55)
And it’s quite amazing, but more amazing than the website itself is the story. And it’s a story of a father-son team that we approached explaining that we thought we had a great idea on building an authoritative website, we needed someone to fund it, and we needed someone to write the content, we would be able to provide exactly what to write on as long as someone was willing to do the work to write the content. So we basically talked this father-son team into writing content in the plumbing space.
(0:55 – 1:55)
And I showed a live demo of Google Analytics, of the organic keywords that this site ranks on, and the overall traffic of the site in front of a couple hundred business owners. And I want everybody to picture for a second, Google Analytics is a free tool, and you can put a date range that we put from the beginning of this website’s life to the end, to basically yesterday, or the day I was talking. And what people were looking at was like an EKG line, and in the first third of the graph, it was up and to the right, up and to the right, basically two steps up, one step down, two steps up, one step down, two steps up, one step down.
And then about two years in, there was about a six-month run where it was two steps down, one step up, two steps down, and it was much more severe. This site was coming crashing down. And about two and a half years in, we spent about four weeks at close to zero traffic.
(1:55 – 2:55)
Now, I explained to the group that during this time frame of 2012-2013
(0:00 – 0:24)
One of the talks I gave, the title of the message was Follow One Course Until Successful, which many know as the acronym for FOCUS. Follow One Course Until Successful. And this little talk was centered around a website that we have that we’ve been managing for almost six years, five and a half years, and it became the number one plumbing website in the world.
(0:25 – 0:55)
And it’s quite amazing, but more amazing than the website itself is the story. And it’s a story of a father-son team that we approached explaining that we thought we had a great idea on building an authoritative website, we needed someone to fund it, and we needed someone to write the content, we would be able to provide exactly what to write on as long as someone was willing to do the work to write the content. So we basically talked this father-son team into writing content in the plumbing space.
(0:55 – 1:55)
And I showed a live demo of Google Analytics, of the organic keywords that this site ranks on, and the overall traffic of the site in front of a couple hundred business owners. And I want everybody to picture for a second, Google Analytics is a free tool, and you can put a date range that we put from the beginning of this website’s life to the end, to basically yesterday, or the day I was talking. And what people were looking at was like an EKG line, and in the first third of the graph, it was up and to the right, up and to the right, basically two steps up, one step down, two steps up, one step down, two steps up, one step down.
And then about two years in, there was about a six-month run where it was two steps down, one step up, two steps down, and it was much more severe. This site was coming crashing down. And about two and a half years in, we spent about four weeks at close to zero traffic.
(1:55 – 2:55)
Now, I explained to the group that during this time frame of 2012-2013
