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Drive Traffic With Reviewers
$23.00
(0:00 – 2:29)
I am incredibly excited about this because I did not realize just how much I’ve been missing on the vernacular of how people speak when they contact internet marketing companies or general marketers. And I can’t believe how often I hear the phrase, how are we going to get people to our website? Over and over, how are we going to get people to, what are the top five ways that you guys get people to your websites? And I can’t believe I would actually answer that question. And until a few years ago, we realized, wait a minute, we don’t try to ever get people to our websites.
We bring websites to people. But even though internally we start our strategy meeting saying, okay, how are we going to get this website to people? I realized I don’t ever catch myself in the marketplace when I’m speaking on stage, when I’m writing books. I don’t say that.
I don’t write that. So a couple of weeks ago, I was sitting in Las Vegas and sure enough, we were doing a meal table and somebody says, I just launched a website. What are the top couple ways you can help us get people to this website? And it was at that point that something was bugging me, but it wasn’t until I got home that I realized I did not answer that correctly.
So you do not launch a website and then say to yourself, how do we get people to this website? That’s kind of crippling actually. So here’s the fundamental way this works. To back up just a hair, when you build a website, it displays information.
It tells who you are, it tells a little bit about what you do. It could be a placeholder for an actual financial exchange. There’s a million different reasons to have a website, but the bottom line is in no way, shape or form, do you build a website and then stick it up in the ether and hope and pray people find it.
It doesn’t work that way. It never has worked that way in it. Never will work that way.
What you do do, whether you know it or not, is you create certain types of content and you do certain types of marketing that will result in a person or a tool bringing that website to other people. So I’m going to cover three quick items of how we can bring websites to very large groups of people. So I’m just going to jump right in and start jamming.
(0:00 – 2:29)
I am incredibly excited about this because I did not realize just how much I’ve been missing on the vernacular of how people speak when they contact internet marketing companies or general marketers. And I can’t believe how often I hear the phrase, how are we going to get people to our website? Over and over, how are we going to get people to, what are the top five ways that you guys get people to your websites? And I can’t believe I would actually answer that question. And until a few years ago, we realized, wait a minute, we don’t try to ever get people to our websites.
We bring websites to people. But even though internally we start our strategy meeting saying, okay, how are we going to get this website to people? I realized I don’t ever catch myself in the marketplace when I’m speaking on stage, when I’m writing books. I don’t say that.
I don’t write that. So a couple of weeks ago, I was sitting in Las Vegas and sure enough, we were doing a meal table and somebody says, I just launched a website. What are the top couple ways you can help us get people to this website? And it was at that point that something was bugging me, but it wasn’t until I got home that I realized I did not answer that correctly.
So you do not launch a website and then say to yourself, how do we get people to this website? That’s kind of crippling actually. So here’s the fundamental way this works. To back up just a hair, when you build a website, it displays information.
It tells who you are, it tells a little bit about what you do. It could be a placeholder for an actual financial exchange. There’s a million different reasons to have a website, but the bottom line is in no way, shape or form, do you build a website and then stick it up in the ether and hope and pray people find it.
It doesn’t work that way. It never has worked that way in it. Never will work that way.
What you do do, whether you know it or not, is you create certain types of content and you do certain types of marketing that will result in a person or a tool bringing that website to other people. So I’m going to cover three quick items of how we can bring websites to very large groups of people. So I’m just going to jump right in and start jamming.
