Get Ready to Get Ready

This Is Our Undisputed “Product to Market Strategy Champion” That Everyone Can Use

One of the biggest mistakes a business owner, manager, or entrepreneur can make is to think they know what their client is thinking. Nearly every study and case study we’ve evaluated shows that most first websites or product descriptions were changed or altered once client feedback was added to the mix. This nugget provides the greatest tip or secret that almost every major fast-growing company figured out after much trial and effort. This growth nugget has been known to advance a company light years after implementation.

(0:00 – 0:21)
I titled this first of the three nuggets, don’t get good, get done. I’m going to start with the concept that in the early nineties, mid nineties, my wife and I had a chain of video stores and at its peak, we had multiple stores. We spent a tremendous amount of money with each new site launch.

(0:22 – 0:45)
I mean, we had like in the corner of each location, we’d literally have a ball, a pit of balls so the kids could come in and play in the pit. While the parents were shopping for a video, there were 10 TVs around the pit of balls. So the kids could really be distracted while the parents searched out for a good movie for that week.

(0:45 – 0:57)
It was awesome. They were tremendous stores, but here’s the key. Our very first store on a shoestring budget, we made the shelves ourselves.

(0:57 – 1:10)
We literally bought wood from Menards or Home Depot. We routered the wood ourselves. I mean, we literally ran hundreds of pieces of, of one by six and one by four through a router.

(1:11 – 1:26)
Then I think in the basement of that place, we had somebody else paint it. I mean, we put some pretty interesting looking shelves together. We walked into other video stores and set the pricing to match what they were doing until we had no idea what we were doing.

(1:26 – 1:43)
I mean, we had no clue. We put the new releases in the back of the store cause that’s what some of the competitors did. Bottom line is our first video store, when we compared it to the last store we opened in a different town, nothing was the same.

(1:43 – 1:47)
The carpet wasn’t the same. The shelves weren’t the same. We didn’t buy movies the same way.