Google For Hyper Growth – Forecasting 50

(0:00 – 2:28)
I wanted to build it in a way that the audio alone could stand on its own, I wouldn’t lose anybody, everybody could completely follow with what’s going on and tested it, it’s awesome. I have a starter slide, it says give a man a fish, feed him for a day, teach a man to fish, you feed him for a lifetime, create a good tutorial and he can teach himself how to fish. So I’m thinking the best way that I could deliver how Google really works is to use a live case study that we’re doing.

Let’s put some backdrop, is it important that we get our websites higher up in Google’s rankings? A lot of people, a lot of business owners, a lot of sharp business owners, they don’t even want to begin playing in the Google world because of the amount of expense it takes to compete and I totally get that. Everything we teach is a zero cost, we do everything for free or nearly free, but if you want to play on a much, much bigger scale, you could spend a ton of money trying to rank in Google, but I’m here to tell you, you do not have to and we’re certainly going to show some case studies here that you don’t have to, but let’s just talk about the power of rankings. If you are in the 10th spot on page 1 of Google, then if you can climb to 9, you’ll get double the traffic.

If you can climb one more spot to 8, you’ll double your traffic again and it works in reverse. If you’re the number one spot and you lose a spot in rankings, you’re going to lose half your traffic. It’s just how it goes.

That hasn’t changed in seven years. And to put in perspective the power of Google’s rankings, if you rank number one for the word real estate or the word insurance, you will have more traffic to your website than if you owned every highway billboard on every highway billboard to and from Chicago on every highway. So again, if you got the space on every billboard to Chicago and from Chicago on every street and every highway, you would still have more traffic in any given day on your website and more visibility to your company if you occupied the number one spot in Google.

That’s how much traffic comes into Google. Let’s review how Google ranks or stacks today. Number one, credibility.

So what you’re seeing on my screen, for those of you that are just hearing the audio, it’s really simple. I have three boxes representing three websites. The first box says credibility.

(2:29 – 3:53)
And in the credibility box, right below it, are three smaller boxes representing three smaller websites. And there’s arrows pointing up from the three small sites to the bigger site. Those arrows represent link backs or backlinks, meaning this is an image representing a website at the top that’s getting lifted up by the links from three other smaller websites pointing to or mentioning it.

But then the second image to the right, same website, same size, but in this case there’s four smaller sites below it with four smaller arrows pointing down. Because popularity, which is number two, link backs on number one is credibility. The second way Google ranks is popularity.

And popularity says, do you have any sub pages, meaning content pages or picture pages or video pages of your website, that are actually getting grabbed from your website and shared into web 2.0 platforms, otherwise known as social media, such as Pinterest, Facebook, Twitter, Instagram, things like that. That’s number two. The more pages that move and get shared over and over by real people, the more plus one social signals you get, thus you get increased in rankings again.

(3:53 – 4:02)
The third thing on my screen says author equity. It’s a third big website. And then right below it has two fancy signatures.