Replicate THIS!

Include this in your next marketing brain storming session.

This nugget shares the foundational model of how websites, if strategized in a unique way, can start very small and, like a snowball rolling downhill, start building and building upon themselves. This nugget shares 3 short case studies in 3 different industries that applied this principle.

Moreover, it covers the serendipitous benefit of what inevitably happens to the people and the companies that apply this technique.

It makes them famous.

Uncover a hidden growth strategy that can be immediately applied to any product in any vertical. A true gem.

Should be considered by all.

(0:00 – 1:43)
Really just exposing some of the larger websites out there and what they’ve done for the people that have started them, such as lynda.com. That’s L-Y-N-D-A dot com. LinkedIn just bought lynda.com for $1.4 billion. And then there’s WebMD.

WebMD was started by a couple people. It ended up having three writers, then 15, then 50, then 500. I just checked MarketWatch.

I think it made $562 million last year. That’s a half a billion dollars in revenue for a website, a single website. So my question for everybody is, how did those websites start? Is that model replicatable by anybody or do you have to be special or in the right industry or do you have to have money? So I just want to go through a few things.

First, let’s back up a little bit. lynda.com, at its core, lynda, ended up having tens of thousands of people donate quality videos to her platform called lynda.com. Understand they were donated. Lynda then was able to charge a monthly fee for the world to access those great videos.

So the key is the content was donated. WebMD today has over 500 doctors that have written for that website and still write, most of them still write monthly. The content is donated.

(1:43 – 3:18)
They’re not paid. And so the question is, is this replicatable? Can you replicate this? So I’m here to tell you, yes, yes, it can be done. And yes, you can do it.

Would you consider starting at the cost of $0 a best of the rest section on one of your current websites? Or would you consider going to get an inexpensive non-premium domain name? You can use a tool called bust a name b-u-s-t-a-n-a-m-e.com. That’s bust a name.com to start messing around with different title ideas for a domain name. That’s the one we use a lot. But what I love about this, you can get a free theme from any of the major theme places, theme forest, template monster.

At almost a cost of close to zero, you can replicate some of these bigger ideas. There’s another one called Survival Life, Ryan Dyson and his partners. I remember reading the backstory of it.

I think they went to problogger.net and asked that guy for some help. Long and short of it, if I remember the numbers correctly, they made a request for anybody that had ever written in the area of survival, meaning, did you ever write articles on how people survive in the forest, how people survive if their computers crashed? It was just all different types of survival topics. I think they had 300 responses.