Starvation Actually Grows

A Top Notch Digital Marketing Strategy Example

Back in the day, if your company had a healthy marketing budget and a good product or service, the marketing department would inevitably build campaigns that landed on national radio or TV.  Different world these days. Today, companies can spend close to “NOTHING” and very quickly scale up the EXACT SAME AMOUNT OF VIEWS as a Super Bowl commercial for 1/1000th the price.

This nugget shares exactly how large companies, as well as a one-person shops, can with next to no budget, quickly scale up a national ad budget from the gross revenues of their newfound sales.

This nugget delivers great insight into how customers are placed in front of products in today’s digital world.  A great listen that needs to be shared with all.

(0:00 – 0:43)
Definitely not for everybody, but I think for the right person, each of these next nuggets could really, really help out. I want to jump right in with one that it is definitely not for everybody, but I do think 60 to 80% of businesses, no matter how big or small, can take advantage of this little nugget. This one came about because I was prepping for an interview this morning, and I thought one of the questions was going to be, what do I see as a common mistake out there for the larger businesses? Not necessarily a small one to 10 person shop, even a 10 to 50 person shop, but the big, big businesses.

(0:44 – 1:40)
I never did get the question, but it got me thinking. I realized that some of the lessons for some of these larger businesses can go down to the granular level. I want to go right into it, and one of the biggest mistakes that we as growth consultants are seeing today in the larger business, I’m going to say the 30 plus employee company upwards up to the biggest in the world, is that these big companies, they’re not yet starving. What I mean by that is I’ve been doing a lot of homework for six to 12 months on the brain, and Dr. Joel Fuhrman, and that’s F-U-H-R-M-A-N, he has an incredible series on PBS, and his studies have proven that the only way you can generate a new brain cell is through a period of starvation.

(1:40 – 2:08)
You actually have to go into your 36th hour of starvation, and when the body and the mind have been physically starving of nutrition into that 36th hour, it starts to create new brain cells at a very high level. They’re using these findings to fight Alzheimer’s and different things like that, but business is the same way. A lot of times these bigger companies, they get soft when they get budgets.

(2:08 – 2:37)
They’re so used to leveraging as a strategy, meaning the pure definition of strategy is leveraging your greatest asset against the weakest point to deliver the largest gain. Let me read this again. Leverage, I’m sorry.