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Stepping Sideways Growth
$23.00
(0:00 – 0:43)
Jeff Hoffman, one of the co-founders of Priceline, he mentioned the phrase info-sponging, and he described how he takes 10 to 15 minutes a day, every day, and he Googles any random thought. I might Google old-fashioned photo frames, or I might look around the room and see there’s a… I bought a carriage light where it’s got a candle in the front, glass in the front, mirror in the back. There’s two of them in front of horse-drawn carriages.
Those are actually headlights. It’s one candle power. So I might Google old-fashioned carriage headlights and study that for 10 minutes.
(0:43 – 1:12)
So the point is, Jeff does that every day because Priceline came out of info-sponging. His company was kind of stuck. They were looking for the next thing, if you will, and he was basically Googling how perishable food perishes very, very quickly, and he was trying to figure out what perishes faster than perishable food, which has a shelf life of three to seven days.
(1:13 – 1:57)
And he realized that the fastest perishing item is actually an airline seat or a hotel room, because at a given moment, when a clock strikes, when they shut the door on the airplane, that seat cannot be sold again.
(0:00 – 0:43)
Jeff Hoffman, one of the co-founders of Priceline, he mentioned the phrase info-sponging, and he described how he takes 10 to 15 minutes a day, every day, and he Googles any random thought. I might Google old-fashioned photo frames, or I might look around the room and see there’s a… I bought a carriage light where it’s got a candle in the front, glass in the front, mirror in the back. There’s two of them in front of horse-drawn carriages.
Those are actually headlights. It’s one candle power. So I might Google old-fashioned carriage headlights and study that for 10 minutes.
(0:43 – 1:12)
So the point is, Jeff does that every day because Priceline came out of info-sponging. His company was kind of stuck. They were looking for the next thing, if you will, and he was basically Googling how perishable food perishes very, very quickly, and he was trying to figure out what perishes faster than perishable food, which has a shelf life of three to seven days.
(1:13 – 1:57)
And he realized that the fastest perishing item is actually an airline seat or a hotel room, because at a given moment, when a clock strikes, when they shut the door on the airplane, that seat cannot be sold again.
