The #1 Industry is What?

Should be included in any corporate growth planning.

Do you know what that the #1, most purchased product in history is? Information. From the purchasing of a “story”, later called “news”, to the buying of newspapers, to today’s consumption of content in all forms, information is and probably always will be, the single most consumed product in our lifetime.

Are you aware that the 5,000 largest U.S. companies put out the same piece of information an average of three different ways?  Each way leads them to a different audience with different “information” requirements and requests.

This nugget goes into detail as to how your company can start “chunking” all of the public facing information it churns out. It may surprise you how much information you are currently publishing and how many potential clients you will never reach without melting in this method, or a version of it.

This is on our consulting checklist of “Must be used by all companies in all industries”.

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The number one industry worldwide, I was in Vegas for a couple of days, helped out, and there were 40 phenomenal entrepreneurs, business owners that were gathered together to mastermind their current successes, their current challenges, potential opportunities coming up, and a lot of breakthroughs. A lot of people kind of saw the light on products and services they should start, and then a lot of people definitely realized, okay, this is a much bigger animal I was about to start biting into, and so there’s some good, good caution there. It was an awesome, awesome couple days.

The three to four kind of tips or suggestions that I found myself repeating that a number of entrepreneurs could have put into practice immediately. So what is the number one industry in the world? What industry has physically stood the test of time? What industry is going to be around when our kids’, kids’, kids’, kids’, kids’, kids’, kids’, kids’, kids’, kids’, kids have great, great, great, great grandkids? That is the industry of information. The number one industry worldwide, the number one most evergreen industry, is the industry of moving information.

WebMD as a medical website, one single website in 2015 brought in almost $600 million in advertising. I did not stutter. It did over a half a billion dollars in advertising by being the placeholder of information in the medical world.

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It’s the largest placeholder of information in the medical world. What kept coming up is, well, how do I get my brand message out there? How do I attract potential clients? How do I sell products and services? How do I build a tribe? How do I build a loyal following? How do I use social media? One of the things that I would stand up at the board and draw out, and I did this, I think, on six occasions out of 40 people, so I knew it was worth repeating. There is a formula or a platform or a movement of information that can be replicatable in virtually any industry.