What Do They Need?

Should be added to any marketing strategy, marketing plan, or general content outline.

This nugget delivers the incredible story of how an employee had a crazy idea to increase viewership on his company’s platform.  He decided to write a letter to the ownership outlining his idea. His idea has now been copied by virtually every other similar platform and has been responsible for more than ONE TRILLION DOLLARS in additional ad revenue.

The key to this nugget is that the employee realized that the platform was in no way allowing a connection to their customer. All businesses in all industry run on some form of platform that can implement this brilliant strategy. It’s simple to do and everyone can do it.

One of our most shared nuggets. Another “Not Optional Listen” that can be implemented at virtually no cost. All you need is the nugget.

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Customers need to connect. Customers need to connect. In the early 1960s, the newest TV station on the block was ABC, the American Broadcast Company.

ABC landed what was to be known as their most major contract to date, NCAA football games. The problem was nobody watched college football. They went to the game.

They did not care what colleges were playing two states away. If you lived in Ohio, you probably went to the Ohio State game. If you lived in Michigan, you physically went to Michigan or Michigan State’s game.

The key was they were excited to get this big contract because the potential was just awesome. However, they were very clear that the world just didn’t care what was happening on the other side of the country. However, there was a 29-year-old that worked at ABC that thought he could change that.

His name was Roone Allredge, R-O-O-N-E Allredge. He was an ABC employee and he wrote a two-page letter to the management of ABC and he stated in the letter why people are not interested in football games a few states away, let alone sometimes even in their own state. But he thought he had an idea based on how they could film the games that could get absolute complete engagement from not a football fan but from any sports fan.

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This letter to ABC was quite riveting and they did something that changed television as we know it today. They said, you know, Rune, you have no experience directing, you have no experience producing.