Would you Hunt with One Arrow?

Should be added to all annual divisional or corporate growth planning.

Seriously, would you every go hunting with one arrow, or one bullet?  That’s absurd, right???

How many companies are out there hunting with one product line, some, even with one single product.  Jack Welch, one of the most famous CEO’s in history, proved that the hardest thing to build is a customer base.  Once you have a customer base, no matter how small, you MUST begin the planning of an additional “Arrow” to sling.

This nugget goes into perfect detail as to how EVERY COMPANY, regardless of employee size or budget, can follow the provided formula and find themselves with multiple arrows in their new-found quiver.  The most common statement after teaching this nugget is usually something like: “This is what we’ve been looking for!!!”

(0:00 – 2:31)
Their strength, your opportunity. Here’s a question. Did you know that having one main source of income leads to failure 100% of the time? I want to say this differently.

Did you know that having one main source of income, we’ll call it one source of income that’s 80% of your income or more, leads to failure, meaning death, 100% of the time? I’m going to say this a little bit different. Did you know having one source of income leads to failure 100% of the time? Just want to make sure that we’re all clear. It isn’t sometimes, it isn’t often, it’s not 95% of the time, 100% of the time.

You got to do your own homework on that. Find me some companies that sell one thing, one service, one product that lasts any length of time, let alone forever. I’m a little bit passionate about this, which is this very topic about diversifying income, diversifying product lines.

I’m passionate about it. I think not diversifying leads to divorces, bankrupts companies. I think it just simply hurts people at the core level.

I think it’s a shame there’s not a lot of books, courses in school, mentorship. Never, hardly, I can’t say I have ever heard outside of me talking in any of the mastermind groups, I’m either involved in teaching or sitting in on to learn. I don’t hear this topic.

It’s kind of a shame. It’s kind of my personal mantra, if you will. And so the concept of S-curves, which became very popular by Jack Welch from GE, when he came into GE, they had two product lines doing a couple billion.

He left, they had 14 product lines all at the same time with a market cap of 48 billion. He blew that company up in a good way. That’s a positive thing by adding company after company after company to GE’s core business model.

This is not about that. This is not about as soon as you see one industry dying, stack another industry on top of it inside your corporation. That’s not what I’m saying.

(2:31 – 4:03)
This is 100% dedicated to taking a look at that one main source of income and adding sister or cousin incomes next to it at the same time. I could have titled it something like, switch out your arrow for a quiver. Anything that resembles, most people view their product or their main service as their thing.

It’s what they’re known for. Most people view it as shooting arrows in the marketplace. If you sell vitamins, get on the tallest mountain, scream from the mountaintops as loud as you can.

Hopefully your message, your arrow, hits enough ears that are interested and you sell some vitamins. I want to do a paradigm shift with everybody and explain that there are tools available to everybody. They’re all free that can literally prove to you that you can go from one product line to four or five in well under a year.

Some of you listening to this could do this in 30 days and it wouldn’t cost you anything and it could explode your income. But most importantly, it can absolutely protect your company, you as a person, your family, and quite frankly, get you to understand that business is actually kind of simple. It’s kind of easy.